What it costs to run
Meta's published rate card, how you're billed against it, and this site's own live running cost.
This site's own running cost
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WhatsApp per-message rates (India, effective 1 Jan 2026)
| Category | Rate |
|---|---|
| Marketing | ₹0.8631 |
| Utility | ~₹0.115 |
| Authentication | ~₹0.115 |
| Service (free-form reply inside the 24-hour customer-initiated window) | Free |
Plus GST, as applicable (Meta's charges are treated as imported OIDAR services), plus a BSP platform fee and markup.